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How much are unqualified discovery calls costing you?
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You're spending about $225 a month (27 hours a year) on calls that probably shouldn't happen.
That's more than 7× what BriefIntake costs.
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How this is worked out
Bad-fit calls × (call length + prep) × your hourly value. It counts only the time spent on the call itself — not the proposal you might write afterwards, or the work you could have done instead.
- Call length: agency discovery calls typically run 30–45 minutes (Pitchsite).
- Prep: a 15-minute pre-call checklist (Tim Kilroy).
- Bad fit: about 65–70% of B2B inbound meeting requests turn out qualified, so 30% is the careful end (RevenueHero).
- Hourly value: web design and digital agencies charge around $100–149 an hour (Clutch, 2026); Indian agencies are reported at $25–60 (Zethic, citing Clutch).
- Calls per month: there is no reliable benchmark for small agencies, so 10 is only a starting point.
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